Social Media Optimization (SMO) - Social media optimization is much
like organic search engine optimization but targeted towards achieving higher
brand visibility, inbound links and more web site traffic from social networking
web sites. Social media optimization is the process of implementing "share"
links and other tools on web sites and blogs to facilitate tagging, content
sharing, data exchange and adding unique content.
By making it easy for visitors to bookmark or discover content and pass it
along with their favorite tools they can associate themselves with a company's
products and services and spread the message virally though the social networking
With Social Media you are marketing directly to your targeted audience while
with Search Engine Optimization you are marketing to the search engines.
Social Media Marketing (SMM) - Social media marketing is a great way
to build your web presence so that you receive website traffic from alternative
sources to the internet's main search engines such as Google, Yahoo or MSN (Bing).
By creating a social media campaign we can help build your online profile so
that we create a brand image that will increase your popularity and reputation
amongst other web users.
With the popularity of social networking sites such as Facebook,
Twitter, Google+, Pinterest and LinkedIn (to name a few), social
media has evolved into a very useful marketing tool. Through profile
creation and careful management, social media gives a unique opportunity
to connect with your clients and beyond and help build a positive
online marketing campaign for your business.
We can create a social media campaign which blends useful content with the
relevant technology such as Facebook, Twitter or any other of the many Social
Networking sites that are available. If you don't interact with your chosen
platforms on a regular basis your social media campaign will not be successful.
Our social media services can interact with social platforms on your behalf
and create attention to your brand, as well as, create the right sort of image
for your company.
Online Public Relations/Press Release Optimization - Online public relations
is the process of knowing where your customers spend their time online, and
influencing those people using better, faster and less-expensive PR and marketing
communications. We can optimize your press releases and communications for the
search engines and help spread your message to the people who are interested;
to reach a much larger and more targeted audience than traditional PR.
The Benefits of Online Press Releases - Visual Illusion Web Design's
Online Press Releases serve a dual purpose. These optimized releases not only
get your latest news out there quickly into various online media portals, news
feeds and websites, but also generate inbound links which can form part of a
search engine optimization strategy to help your overall rankings in the SERPs
(search engine results pages). Our press releases integrate several of your
target keywords seamlessly into the copy to improve your SEO benefits.
Press Release Distribution - Submission to free press release sites
gives an excellent foundation for any online press release. Not only do the
free sites provide good general coverage which helps attract more readers, journalists
and media attention, your Press Releases will also start to show up on searches
for your company name and provide inbound links to your site from host press
release websites, which builds your PageRank and authority with search engines.
Forum/Blog Marketing - Forum and blog marketing is a proven way to reach
the business prospects and publicize your business online. While it's a fact
that online buyers take help of forums, message boards and blogs to gather information
about a specialty before making a purchase decision, these information sharing
platforms have started to get accepted as some of the most effective means of
promoting a business online. Sighting this trend, Visual Illusion Web Design
offers this marketing service to help promote your business and in turn boost
Video Promotion - Visual Illusion Web Design will submit your videos to video
sharing sites like YouTube, MSN Videos and Google Video, increasing the opportunity
to build one way links. It will help in ranking your website higher and get
direct traffic from these websites. Video submission will provide an opportunity
to build and establish your website brand. Our video submission services include
optimizing your video with appropriate titles and descriptions.